With a gobble gobble and a ho ho ho this time of year, the holidays can be disruptive to everyone’s schedules, but focussing on key elements in a good statement of work make finding the best talent for the job easier!
When evaluating a capability statement for a professional voiceover talent, there will be some similarities to other government contractors of course. The NAICS and Cage codes should be present, the DUNS and PSC codes, and all contact information for the business should still be clearly visible. There are, however, some differences when working with a creative, so perhaps the points below will help guide you when selecting a voiceover talent for your next job.
- A clear statement of value. As a working professional with years for experience across voiceover genres including commercials, eLearning, telephony/ivr, radio imaging, and more, I can tell you that I do not work because I have a unique or special voice, there are lots of amazing talents with a great voice. The added value that I provide is the level of customer service and extra attention that I bring to each and every project, big or small. I also have so many industry connections that I can help coordinate talent beyond the voice aspect of a project. When working with creatives on a government bid, you need to clearly see what value their presence brings to your project.
- Facilities and Equipment. While most voiceover actors work from home, not all home studios are broadcast ready and have the same kind of equipment. It is very important to look for this on a capability statement. I am extremely proud of the studio that I have built over the years, and my Neumann TLM 103 and Avalon M5 are very special to me. It is because I have worked so much that I have been able to make such upgrades, and it is important to understand this distinction when comparing bidders.
- Experience. Even private sector jobs count as prior experience when putting together a government proposal. They may not count toward bid history, but they do count towards exposure in a field. It is very important to share what jobs you have had that make you prepared for the one that you are bidding on.
- Differentiation. This should be based on research and each proposal that you submit should have a different capability statement as the needs of the client are different. This is your area to show that you understand their specific needs and how you can meet them better than your competition.
- Client Testimonials. It is really helpful for people to hear what others have said about their work with you. For me, I share testimonials across genres because I want them to know that I am not a one trick pony who can only work in a certain area. Also, building and maintaining client relationships is so important to me, so providing these testimonials is something that I am very proud of!
Conclusions: When working to build relationships in the government sphere, it is not sufficient to send out a piece of paper via pdf and be confident that a job is somehow waiting for you. Networking well is never that simple! Instead, it is about follow up and letting these contacts know about how you solved similar problems for other clients. Once they begin to understand that you can meet their needs, you have an actual chance in booking work with this potential client.
As an aside, I have actually made a long form capability statement with photos. I find it very practical to take to conferences when I cannot access my website but want to showcase my branding. Since I have worked so hard to articulate all that I can offer, why limit this to the government sphere? I also find that since voiceover talent is as likely to be hired as a subcontractor, perhaps this will broaden my network.
Lastly, it’s holiday season. People have fewer hours to get the same amount of work done. They need folks they can count on. It’s important to have a clear and concise statement of work to make it easier for everyone in the process!